While déjà vu is the feeling of encountering something new as familiar, vuja de flips the script—it’s seeing something familiar as if for the first time. This video explores how the key to real creativity often lies not in chasing new ideas or tools, but in shifting our perspective on what’s already around us.

From Airbnb’s reinvention of spare rooms to the accidental genius of the Post-it Note, the power of vuja de shows that innovation starts when we slow down, ask different questions, and notice what we usually overlook. It’s not about more data or shinier tech—it’s about cultivating a new lens.

For creators, leaders, and teams, vuja de is a practice—a mindset that turns the ordinary into opportunity. Because sometimes, the breakthrough you’re searching for isn’t out there. It’s hidden in plain sight.