In a world overflowing with jargon—blockchain, Gen AI, sustainability—it’s easy to mistake familiarity for understanding. But surface-level knowledge won’t lead to innovation. This video explores how real creativity is rooted in depth: not just knowing the buzzword, but grasping its meaning, structure, and context.

Using layered examples—from boardroom conversations to engineers in the trenches—it breaks down how different levels of understanding fuel different kinds of creative contribution. The message is clear: if we want to build the future, we need more than trend fluency. We need clarity.

This is a call to go deeper. To ask better questions. To move from vague to vivid. Because true breakthroughs come not from what sounds good—but from what’s truly understood.