In Serious Fun, Smart Risks and Big Ideas, this talk draws on the powerful insights of Chris Griffiths to explore how leaders can ignite creativity within their teams. At its core is a mindset shift: believing that anything is possible—even within constraints. The speaker shares how limitations like tight budgets or time scarcity can actually become catalysts for innovation. By prioritizing resourcefulness over resources, and fostering a culture of imaginative thinking, leaders can unlock untapped potential. Purposeful play, space for reflection, and even strategic daydreaming become essential tools—not distractions—for driving progress and idea generation.

The talk also tackles some of the most persistent myths in today’s work culture: that busyness equals productivity and that failure should be feared. Instead, creativity thrives in psychologically safe environments where curiosity, experimentation, and calculated risks are encouraged. Teams flourish when given time to think deeply and permission to stumble forward. The key takeaway is that creative leadership is less about control and more about designing an evolving culture—one where smart risks are embraced, new perspectives welcomed, and every team member feels empowered to contribute bold ideas.