Creativity 1-1 Why Beauty Matters

As generative AI grows faster and more capable—spinning out designs, code, and content in seconds—it’s easy to assume human creativity is losing its edge. But in this powerful reflection, we’re reminded that the more machines can produce, the more vital it becomes for humans to create with intention, emotion, and soul.

This video challenges the assumption that aesthetics are a luxury. Instead, it argues that beauty—true beauty that resonates, moves, and connects—is the foundation of meaningful design. It explores why aesthetic judgment remains uniquely human, and why cultivating our sense of beauty is not optional, but essential for creative teams navigating an AI-driven world.

Because while AI can optimize and automate, only we can feel. Only we can ask: “Does this make us more human?”